The fresh milk of milk industry of brightness is accused

The fresh milk of milk industry of brightness is accused of drinking red date flavor out The company responds and claims not to have to be unusual
Author: Zheng JiaWen

Milk industry exposes to the sun the brightness again " Wu Long " ?

Yesterday ( February 22) ,Readers reflect to " daily economic news " reporter, the brightness fresh milk sent here on the same day has a stream of strange smell. Reporter find many people explode material claim, take, offer similar red taste of date in the milk this when being a little rich subsequently.

Why can the original delicious milk drink red date flavor out? " daily economic news " reporter telegraphed the brightness milk industry yesterday, the relevant person in charge of the company said, has already got in touch with consumer, relevant staff members will deal with to the doorstep, should make the judgement to the products after analyzing. This person in charge puts emphasis on claiming, the factory leaves a kind of products everything normally at the same time.

Red date flavor that the fresh milk is drunk out

"There are some oddballs' in the milk taste of today, it seems that there is a burst of red date flavor. " Ms. Chen living in Yangpu district of Shanghai reflected to " daily economic news " reporter yesterday, what her family ordered is " The fresh cup of the brightness " ,Two cups every day, also thought it was one's own sense of taste that gone wrong, then let spouses drink at the beginning, have never expected the spouse drinks the same strange smell out too. "I do not dare to drink when drinking two. " Ms. Chen introduces.

Not only the Chen 's, the reporter notices, many net friends but also reflected the similar situation through being a little rich yesterday, call yesterday " The fresh cup of the brightness " There is a stream of strange red date taste of resembling. There are net friend's suspicion production line pipelines that have not been washed, has resulted in mix in the fresh milk with the products of the red date tasting. Even a net friend suspects whether will install the bottle by mistake.

For this reason, reporters telegraphed the brightness milk industry yesterday, the relevant person in charge of the company said, contacted consumer actively after a little seeing richly, had already got in touch with consumers yesterday afternoon, deal with to the doorstep in the evening, make the judgement through analyzing after getting the products. She also puts emphasis on claiming, the company has gone on examining in leaving a kind of products as soon as possible, find everything normal.

" dark dragon " Initiate management to worry

It is reported, more than 3 months before, " dark dragon " has taken place to the milk industry of brightness Incident.

On November 1 last year, a plurality of regional citizens in Shanghai reflected that has not received the brightness milk ordered by oneself even after stalling for a long time, later the milk industry of brightness apologized to consumer publicly, claimed to " wean " The incident is because portfolio is great at the end of the month, the logistics reason results in not loading the milk to send in time, have influenced some to order the milk family and has not fetched the milk in time.

Report reveals, milk industry's gross profit rate of the brightness is 33.53%, obviously higher than counterparts (Erie 31.55% in 2011 and a half years, covered with the ox 25.97%) ,But net the intersection of profit rate and 1.32% only its, well below counterpart (4.3% Erie, cover with 4.78% ox) .

As to this, analyze that a speech commercial chief analyst's soup will of advisory company in Shanghai is celebrated, the milk industry of brightness though the gross profit rate is higher than counterparts, because manage the rate too high, cause the cost to remain high.

However, such high management rate seems not to earn the high-quality repayment for enterprise, it initiates the external worry to company's internal control problem that two incidents happen in succession.


The fresh milk of milk industry of brightness is accused of drinking red date flavor out The company responds and claims not to have to be unusual